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Demand marketers are hard at work to drive marketing's shift to become revenue-focused engines, while facing new challenges and rapid change every day.

Integrate and Heinz Marketing recently set out to recognize the pros who are defining what it means to be a demand marketer. With the help of a panel of expert judges, we identified the Top 40 Demand Marketing Game Changers. 

“This is an incredible group of marketers who collectively and individually are teaching the rest of us what it means to be revenue responsible and revenue centric. They’re not afraid to take risks, make mistakes, and push the envelope while delivering material, measurable impact for their organizations.”  

~ Matt Heinz, President of Heinz Marketing

For a collection of 155 tips, tactics and signature secrets from these demand marketing pros, grab a copy of this eBook.


A Big Thank you to the Judges

We appreciate the time and energy you invested in helping us identify 40 demand marketers who deserve to be in the spotlight.

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MEET THE GAME CHANGERS

(Share the complete list or click on a #B2BGameChanger card below to congratulate an individual Game Changer on Twitter.)

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Adam New-Waterson | CMO, LeanData

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Alex Papillaud | Marketing Director of Global Demand Center, Intel

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Alex Shipillo | Director of Demand Generation, Influitive

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Ashleigh Davis | Sr. Marketing Mgr of Demand Generation & Marketing Ops, Trend Micro

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Beki Scarbrough | MarTech, Automation & Demand Generation Expert

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Charles Eichenbaum | Director of Marketing Technology & Operations, Microsoft

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Danny McKeever | Director of Marketing Operations, Lookout

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Dave Rigotti | Head of Marketing, Bizible

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Eddie Morales | Director of Demand Generation, Revel Systems

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Elle Woulfe | VP of Marketing, LookBookHQ

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Emily Wingrove | Director of Marketing, Social123

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Greg Manetti | Sr. Manager of Marketing Ops, Red Hat

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Hana Abaza | VP of Marketing, Uberflip

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Heather Berggren | Global Strategy & Innovation, Dell

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Jason Seeba | Head of Marketing, BloomReach

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Jen McAdams | Sr. Director of Demand Generation & Field Marketing, Ixia

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Jenifer Metz | Director of Marketing Technologies, Oracle

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Jenna Keegan | Demand Generation Manager, Attend

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 Jessica Weimer | Director of Global Demand Generation, ServiceNow

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Jim Williams | VP of Marketing, Influitive

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Joe Gelata | Head of Global Demand Gen & Revenue Operations, Vidyard

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John Dering | Director of Marketing Programs, Demandbase

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Julia Stead | Director of Demand Generation, Invoca

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Kenan Frager | Director of Demand Generation, ON24

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Maria Pergolino | SVP of Marketing, Apttus

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Michelle Duckett | Marketing Ops Manager, Blackbaud

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Mike Turner | Sr. Manager Lead-to-Revenue Marketing, Textron Aviation

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Nick Ezzo | VP of Demand Generation, Host Analytics

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Nikki Nixon | Marketing Manager, Terminus

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Nima Asrar Hashighi | Director of Digital & Analytics, MuleSoft

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Paige Lubawy | Sr. Manager of Demand Generation, Charles Schwab

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Peter Isaacson | CMO, Demandbase

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Sangram Vajre | CMO, Terminus

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Scott Fingerhut | WW VP of Demand Generation, Elastic

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Stephanie McArthur | Program Manager of Global Integrated Marketing, CA Technologies

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Tom Kahana | Director of Marketing Operations & Demand Center, Infusionsoft 

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Tommy Jenkins | Director of Digital Optimization, Red Hat

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Tony Yang | VP of Demand Generation, Mintigo

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Tracy Eiler | CMO, InsideView

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Travis Taylor | Director of Global Demand Center, Veritas

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DISCOVER HOW THESE 40 PROS ARE CHANGING THE GAME

Check out the "155 Tips & Tactics from Demand Marketing's Top 40 Game Changers" eBook. It contains actionable advice and signature marketing secrets from these leading demand marketers. Download your copy to learn:
  • Which marketing tools are making the biggest difference for B2B marketing teams.
  • Tips on honing engagement creativity, data acumen and sales collaboration skills.
  • How to drive operational innovation and increase contributions to revenue.

If you're part of a demand marketing team that's working hard to make an impact, this is one piece of content you don't want to miss.  

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SPREAD THE WORD

Do you know any of these game changers? Congratulate them on their success. Share with your networks.

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